However, the checks have become loose lately. Starting September 2021, Whatsapp allowed businesses to send promotional messages like discount vouchers, product launch updates etc., raising the risks of spam.Īccording to a report, brands had to go through a tedious process to get on the platform. Initially, WhatsApp only allowed businesses to send transactional messages, such as shipping updates. As of 2020, about 15 million in India use the WhatsApp business app and it is one of the top 30 most-downloaded apps in the country. WhatsApp business has been a game-changer for many small and medium businesses who didn’t have the wherewithal and financial resources to make their presence felt online.Īccording to a WhatsApp’s report, nearly 70% of small and medium businesses say they have built their business on WhatsApp and 77% of them hired additional staff after joining the platform. The platform was meant to facilitate businesses with the opportunity to connect and chat with customers directly, creating a more personal point of contact. The traces of ad intrusions can be traced back in time a few years ago when Meta-owned WhatsApp launched WhatsApp Business in India in 2018.
According to Verloop, WhatsApp messages have a 90%-plus open rate in the first hour of message delivery, and brands have achieved upto 38% conversions. India is one of the biggest markets for WhatsApp with over 550 million users and such a large user base offers massive opportunities for brands to tap into. More and more promotional messages are flooding WhatsApp and the trend has gained momentum in the last few months.Īccording to a localcircles survey, more than one in two Indians are receiving four or more spam messages each day, while 95% of those surveyed confirmed they received at least one spam message on WhatsApp. And just when you thought that WhatsApp was a private space, out of bounds to those pesky intruders, it too has blinked.
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